BP | Social Brand Manager

As the Digital Brand Manager (Contract) for BP, I directed influencer and social media initiatives for ampm and Arco, enhancing brand visibility across digital platforms with help from a talented social agency. I oversaw comprehensive brand strategies and executed an integrated marketing plan, driving growth through strategic influencer collaborations and social media tactics. Key accomplishments include leading a social audit and initiating an RFP process, which resulted in onboarding a new social agency and increasing content output.