Careismatic Brands Inc. | Social Media Director

At Careismatic Brands, I served as the Social Media Director, where I developed and executed a comprehensive annual strategy within a multi-million dollar budget. My focus was on elevating brand presence across Facebook, Instagram, and TikTok by leveraging trending themes, engaging content, and influencer marketing. Under my leadership, Facebook impressions increased by 118.9%, while engagement grew by 383.8%. On Instagram, engagements surged by 406.7%, and impressions grew by 138%. I successfully launched TikTok channels for key brands, expanding reach to younger demographics. Additionally, influencer campaigns exceeded expectations, achieving a 2.74% engagement rate and driving $5.1M in Earned Media Value (EMV).