The Latest TikTok Trends for Brands in 2024: What You Need to Know

TikTok Trends for 2024: What’s Hot and How Brands Can Tap In

TikTok has rapidly evolved into one of the most powerful platforms for social media marketing. With over 1 billion active users, the app continues to set trends that influence culture, music, beauty, fashion, and more. As we move into 2024, staying updated on the latest TikTok trends is crucial for brands looking to engage younger audiences, especially Gen Z and Millennials.

In this blog, we'll explore the top TikTok trends of 2024 and how your brand can leverage them to stay relevant and drive engagement.

1. Frugality and Underconsumption Core

One of the most surprising TikTok trends for 2024 is the rise of "underconsumption core," a movement rooted in frugality and conscious consumption. According to Fortune, Gen Z users are increasingly embracing minimalist lifestyles, rejecting fast fashion, and sharing tips on how to make things last longer. This trend is a direct response to growing economic concerns and environmental awareness.

• How Brands Can Leverage It: Sustainability-focused brands can highlight their eco-friendly practices, such as using recycled materials, reducing waste, or promoting longevity in their products. Tap into this trend by creating content around mindful consumption and ways your brand supports sustainable living.

2. Anti-Botox and Beauty Transparency

The beauty industry is seeing a shift towards natural beauty and transparency. Allure reports that the "Anti-Botox" trend has taken TikTok by storm, with users sharing their experiences with aging naturally and avoiding cosmetic procedures. This reflects a broader movement towards body positivity and authentic beauty standards.

• How Brands Can Leverage It: Beauty and skincare brands should focus on promoting natural ingredients, anti-aging products that support skin health, and transparent messaging. Avoid overly edited content, and instead showcase real people and real results to build trust with your audience.

3. De-Influencing: The Power of Honest Reviews

"De-influencing" is a counter-movement to influencer culture where users discourage overconsumption and hype, urging followers not to buy certain products that are over-marketed but under-deliver. This trend is all about authenticity and honesty, as TikTok users share real reviews and opinions about products that didn’t live up to the hype.

• How Brands Can Leverage It: Brands should lean into transparency and focus on building genuine connections with their audience. Work with micro-influencers who have built trust in niche communities, and encourage them to give honest reviews rather than pushing overly promotional content.

4. AI-Generated Content and Creativity

As Influencer Marketing Hub highlights, AI tools like ChatGPT and AI-generated music and art have become a trend, with users experimenting with these tools to create unique content. From AI image generation to text-to-video tools, TikTok creators are increasingly incorporating AI into their content, sparking creativity and innovation.

• How Brands Can Leverage It: Use AI-generated content as part of your social media strategy. Create interactive content that uses AI filters, collaborate with creators who are innovating with AI tools, and experiment with new ways to engage audiences using technology. AI can also help brands streamline content production and ideation.

5. Relatable Storytelling through POV Videos

POV (Point of View) videos have exploded on TikTok, with creators immersing viewers into relatable situations. These videos are powerful because they allow the audience to feel like they’re part of the story, which fosters emotional connections and encourages engagement. Wired notes that this trend aligns with Gen Z’s desire for personalized and authentic content.

• How Brands Can Leverage It: Create POV-style content that puts your audience in the center of the story. For example, a fashion brand could create a POV video of someone picking an outfit for a special occasion. These videos should feel personal, engaging, and relevant to your audience’s lifestyle.

6. Music-Driven Content and Viral Sounds

TikTok is famous for its use of music to drive trends. Viral sounds and music clips continue to dominate the platform, with brands and creators alike leveraging catchy songs and soundbites to enhance their videos. Shopify reports that music-based trends are one of the most effective ways to go viral on TikTok.

• How Brands Can Leverage It: Incorporate trending sounds and music into your content, but make sure they align with your brand’s tone and message. By staying on top of the latest viral sounds, your content is more likely to be picked up by TikTok’s algorithm, increasing your reach and engagement.

7. The Rise of "Day in the Life" Content

"Day in the Life" videos have gained massive popularity on TikTok, particularly among lifestyle influencers and creators. These videos offer an intimate look into people’s daily routines, from working professionals to fitness enthusiasts. Brands are now hopping on the trend by showcasing behind-the-scenes looks at their business operations or the lives of their employees.

• How Brands Can Leverage It: Take your audience behind the scenes with "Day in the Life" content, whether it’s a look into your office culture, how your products are made, or what a typical day looks like for your team. This type of content humanizes your brand and helps build trust with your audience.

8. Interactive and Collaborative Content

TikTok’s "Duet" and "Stitch" features encourage users to collaborate and engage with each other’s content. Brands are now using these features to create interactive campaigns where users can add their own twist to branded content, fostering a sense of community and engagement.

• How Brands Can Leverage It: Launch interactive challenges or Duet campaigns that encourage your followers to participate. For example, create a branded hashtag challenge that invites users to showcase how they use your products, or invite followers to duet with your content in creative ways.

Conclusion: Staying Ahead of TikTok Trends in 2024

As TikTok continues to evolve, staying on top of trends is essential for brands looking to remain relevant and engage with younger audiences. From underconsumption and frugality to AI-generated creativity and relatable POV storytelling, 2024’s TikTok trends reflect the shifting preferences of Gen Z and Millennial users.

By aligning your brand with these trends and creating authentic, engaging content, you can enhance your TikTok strategy and drive real results.

Ready to tap into the latest TikTok trends and grow your brand’s presence? Let Micah Media Company help you create trend-driven content that resonates with your audience. Get a free consultation today and start making an impact on TikTok!